By Ed Mahony by newsdrilldigital.com – 2014
Cartoons in marketing is not new. Â In the last few years, people such as Tom Fishburne (of Marketoonist) andÂ Hugh MacLeod (ofÂ Gaping Void) andÂ have been in the forefront in this. But with the rise of content marketing, cartoons are even bigger.Â
Why do cartoons work in marketing (/ content marketing)?
- Stimulating. At just purely the level of visual stimulation and interest, images in general work, whether cartoons or non-cartoon images.Â
- Different. But the internet is swamped with images. Cartoons offer something different.Â
- Humour. Cartoons are humorous. Humour is effective
- Story. Cartoons can help tell a story (or brand story) (and much easier to draw a story than photograph one)
- Provoke. Cartoons, like images in general, can be effective in provoking ideas. (so not just about telling, but, also provoking). Images appeal to the right side of the brain, increasing creativity.
- Juxtapose.Â Related to story-telling and provoking ideas is the opportunity cartoons offer marketers toÂ juxtapose content or ideas in one single image (with photos you have to use two different images, and they might not match, exactly, in form or style).Â
- Social Media. Cartoons enable the marketer to express ideas economically so that these ideas can be passed on easily to others via social media and other marketing channels.Â
- Fill-in-the-blanks. In Seth Godin’s interesting articleÂ “Why Cartoons Work“, he discusses how cartoons, although “one-directional” encourage dialogue because they invite the reader to “fill in the blanks”.