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60 Classic Straplines

Users

 

simpl

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Simples! - Comparethemarket.com 


qqq

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.

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Just do it
- Nike
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tt

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Beanz Meanz Heinz – Heinz Baked Beans
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break

 

 

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Have a break, have a Kit Kat – Kit Kat

 

prob

 

 

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Probably the best beer in the world - Carlsberg
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think

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Think small - Volkswagen

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let your fingers do the walking

Let your fingers do the walking - Yellow Pages
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sony

.Like.no.other - Sony
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ah bisto

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Aah! Bisto
 - Bisto

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wc

 

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Schhh…You-Know-Who. Schweppes

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hein

 

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Heineken refreshes the parts other beers cannot reach - Heineken

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surf

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Good things come to those who wait
 - Guinness


skoda

 

 

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It’s a Skoda. Honest¬†- Skoda

 

coco

 

 

 

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I’d rather have a bowl of Coco Pops.
 Coco Pops
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cook

 

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Don’t just book it. Thomas Cook it.¬†Thomas Cook
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alka

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Plink, plink, fizz, fizz.
 Alka Seltzer
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fgfgfgfgfg

 

 

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Don’t leave home without it
 - American Express
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finger

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Finger lickin’ good¬†- KFC
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we try

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We try harder - Avis
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mars

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A Mars a day helps you work, rest and play. Mars
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bmw

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The ultimate driving machine - BMW
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dab

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A little dab’ll do ya¬†- Brylcream
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fun fun

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Fun anyone?
 Playstation 2

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have

 

 

 

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Have it your way - Burger King

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posg

 

 

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When it absolutely, positively has to be there overnight. Federal Express
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hsbc

 

 

 

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The world’s local bank.¬†HSBC
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thnk

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Think Different - Apple Macintosh
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thhh

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Are you a Cadbury’s Fruit & Nut case?¬†Cadbury’s Fruit and Nut
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good

 

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It’s good to talk¬†- BT
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does

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Does she or doesn’t she?¬†Clairol

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vas

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The milk chocolate melts in your mouth, not in your hand. M&Ms
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abbey

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Because life’s complicated enough.¬†Abbey National
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milk ra

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And all because the lady loves Milk Tray¬†- Cadbury’s Milk Tray
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i bet you

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I bet he drinks Carling Black Label - Carling Black Label
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cats

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Cats like Felix like Felix. Felix

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inter
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Say it with flowers - Interflora
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lotto

 

 

 

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Don’t live a little, live a lotto.¬†Lotto

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charmin

 

 

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Please don’t squeeze the Charmin.¬†Charmin

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diamond

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A diamond is forever. De Beers

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keep

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Keep Walking. Johnny Walker

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my goodn

 

 

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My goodness, my Guinness! Guinness
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snap

 

 

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Snap! Crackle! Pop!¬†Kellogg’s Rice Krispies
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orange

 

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The future’s bright.The future’s Orange. Orange
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i love n

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I love New York. New York tourism
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i'm

 

 

 

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Your Flexible Friend
¬†‚Äď Access
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toy

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The car in front is a Toyota - Toyota
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remo

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I liked it so much I bought the company - Remington
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fgfq

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Reach out and touch someone -  AT&T
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the

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The world’s favourite airline¬†‚Äď British Airways
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miller

 

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It’s Miller time!¬†‚Äď Miller
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pause

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The pause that refreshes¬†‚Äď Coca Cola
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tesco tesco

 

 

 

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Every little helpsTesco

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guinness……………..

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Guinness is good for you - Guinness
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paris

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Because you’re worth it¬†- L’Oreal
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ft

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No FT, no comment - Financial Times
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audi o

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Vorsprung durch Technik - Audi
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mastercard

 

 

 

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There are some things money can’t buy. For everything else, there’s MasterCard.
Mastercard

¬†…………

maxwell

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Good to the last drop¬†‚Äď Maxwell House
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raise

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Raise your hand if you’re sure¬†- Sure

 

radio

 

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If it’s on, it’s in¬†‚Äď Radio Times
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Some classic ads with the above straplines / slogans (watch on YouTube by clicking on below links)

 

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Essential Qualities of  Straplines?

Firstly: Form

  • Concise: the shorter / the crisper-sounding, the better
  • Sounds right:¬†it either sounds just right or it doesn‚Äôt
  • Witty:¬†straplines often sound witty / have something witty about them

Secondly: Trying to go beyond just form

  • ¬†Brand image: that it reflects something of the brand image
  • Makes customer feel good: puts customer into a certain mood when they hear or read the strapline

Thirdly:¬†If possible¬†- and ultimately ‚Äď to try and¬†say something really interesting about the brand¬†(more than just reflecting general image)¬†and / or to connect the brand to the audience in some important way

  • Brand personality:¬†the brand is unique and interesting
  • Benefit:¬†the brand has some important benefit to the audience
  • Distinct:¬†the brand is distinct (and better) to other brands

 

 

 

 

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24 Comments

  1. Thank you. This information has been useful. May I suggest a key missing contemporary strap line is ‘it does what it says on the tin’

  2. Kevin. Thanks (added your reccomendation to post).

  3. I really like Tesco delivery “You shop. We drop”

    • Have to agree with this. I truly believe that this the best strapline of the past decade. Everytime I see one of the Tesco delivery vans with this on it, I seeth with envy at whoever came up with it!

  4. i need strapline for fertilizer organization, please suggest.

    • Fertilizer organisation doesn’t quite make sense but try ………..”Grow with Us”

  5. We are looking for a strap line for a law firm. Am thinking something like :

    Excellence in Practice

    or

    Practising Excellence

    Any thoughts?

  6. what would be a good strapline for a marketing company????

  7. I am needing an appropriate strapline for a new cleaning company. I have a few ideas, but nothing that is fun, fresh and catchy. Can anyone help please? Thank you

  8. what to use a strapline for a cake compnay

    When only cake will do !!

    but I keep thinking I have heard it somewhere else

    Anyone know if some other brand is using it

    Thanks

    • ‘Beyond the Cake Hole’
      ‘A Cake and a Smile’ (potential libel from Coke though?)
      ‘Fill Your Cake Hole’
      ‘Along Came A Cake’

  9. what strapline for a health, safety & environmental consultancy?

  10. CAN ANYONE HELP ME, I NEED A STRAPLINE FOR A TELECOMMS COMPANY CALLED URBANCOMS… CANT THINK OF ANY help !!!!!

  11. Hi
    Stressing over a strap line for new business
    Want something fun, classy, stylish we are a virtual office company.
    We are going to be called a la mode appointments.
    Any ideas please?
    Thanks

  12. Hi, can someone help please, I need a catchy strapline for my organisation providing social care for special needs, we are a registered charity so would be good to have “your local charity” in it, thanks.

  13. A new brand of upmarket estate agents? – sny sugestions?! Thanks

    • the best one i saw for an estate agents (which they stopped using for some daft reason), was….

      Haarts Is Where Your Home Is.

      Genius.

  14. Hi everyone. We are a Landscape Design company called ‘The Constant Gardener Design Co. We are looking for suggestions of a snappy strap line for our business so if anyone has any good suggestions let me know. Our work ranges from classic to contemporary.

    • ‘Beauty Through The Seasons’
      ‘Craftsmen of green retreats’
      ‘My Green Heaven’ (ie reference – my blue heaven – the steve martin film)
      ‘A Garden For All Seasons’

      if you did tree surgery – ‘Special Branch’

  15. Hi I am trying to come up with a strap line for my business, any ideas for a plumbing and heating company? I am getting a headache trying to conjour some thing up, guess some people are just creative at things like that?!

  16. We came up with “for the people” – what do you think ?

  17. Hi, my company name is HANDS ON GADGETS , we sell video games and computers ate the moment and are looking for a strap line.

    Anyone help !!

  18. I thought sony “make.belive”

  19. I really need a strap line for a company that providing ticketing systems, god it’s tricky. Any improvements on ‘Ticketing made simply’ would be appreciated!

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